BEGGING FOR LIFE

“Drunk driving” – the main cause of Thailand’s road accidents, is a serious problem that continually causes many casualties each year. Thai Health Promotion Foundation would like to make drunk drivers realize that their irresponsible behavior can ruin innocent people’s lives. The TVCs dramatically show a metaphor that although these innocent victims have a chance to beg for life from drunk drivers, they definitely going to die. The begging moment emphasizes the message that a drunk driver is deliberately to commit a crime on the street. The series of TVCs demonstrate the seriousness through different characters to cover all types of drunk drivers who are our target audience.

CLIENT

Thai Health Promotion Foundation

PRODUCT

Drink Don’t Drive

TYPE OF WORK

TVC

LAUNCH

2015