Saisoi as a lecturer ‘Consumer Understanding’ for JC Thammasat

Saisoi as a lecturer ‘Consumer Understanding’ for JC Thammasat

DAN TH has collaborated with Faculty of Journalism and Mass Communication, Thammasat university, and arranged the digital communication program for 3rd -4th year students for 7 consecutive years. 6 speakers from DAN companies with different expertise provide a lecture/workshop for students to work with real case from real client brief. Starts with the first topic ‘consumer understanding for brand development’ by Saisoi Snidvongs Na Ayudhya, Chief Brand Strategist, Dentsu One (Bangkok), sharing important questions and useful guidelines to think through what one needs to ask themselves what they need to understand the target in order to plan an effective digital communication plan.